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Ebooks Are Thriving On The App Store

November 2, 2009


Flurry, the San Francisco-based mobile analytics company that told us about app addiction earlier today came up with some interesting new App Store charts. They've been watching the number of newly accepted apps to the App Store since its launch and the proportions really didn't change much for over a year, games were always the number one category. Surprisingly the tendency suddenly changed this September, the amount of newly released Ebooks started to rise and quickly overtook games in the App Store. It looks like Book Editors are porting their entire catalogs to the iPhone, exactly what happened with Game Editors a year ago:
In October, one out of every five new apps launching in the iPhone has been a book. Publishers of all kinds, from small ones like Your Mobile Apps to mega-publishers like Softbank, are porting existing IP into the App Store at record rates. [...] we observed that during the month of August 1% of the entire U.S. population was already reading a book on the iPhone. Now, with books shipping in droves, we are seeing the supply-side explode.
I find it hard to read more than a tweet on my iPhone, I wonder if there is a demand really... [via The Flurry Blog]

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