Eliminate Breaks Into The Top 100 Grossing Apps List
November 4, 2009
Eliminate uses in-app purchases in a very unique way. Instead of charging players for armor or weapon upgrades for their characters, they charge players for their time. But players don't have to pay to play, they can simply sit back and wait for their energy to recharge. Energy is what is needed to enter online matches to earn credits, so players can still take part in online matches while their energy is recharging, they just won't be able to earn credits. Credits are what is needed to make the all-important weapon and armor upgrades. So the catch is, if you are willing to drop anywhere from $.99 to $39.99 on in-app purchases that give you more energy immediately, you will always be able to play the game AND earn credits, which gives you a slight advantage.
At this moment, Eliminate is the most downloaded free app in the App Store, and is currently ranked 58th in the Top Grossing Apps list. Late yesterday evening, however, Eliminate was hovering somewhere in the top 40.
This sudden jump into the Top Grossing Apps list doesn't mean that ngmoco's business model for Eliminate is a true success and other developers should start employing it immediately. We will have to just wait and see how the game performs long-term, especially after the initial media coverage and hype wears off. It will be interesting to see how and if ngmoco can keep players yearning to earn more credits as time goes on.
