December 29, 2009
On January 7th, 2009 at 10:00 PM ET, CNBC will be taking a closer look at how the world of mobile apps has changed the way we live with their new one-hour program "Planet of the Apps: A Hand-Held Revolution!" The program will focus on how the launch of the iPhone in June 2007 ignited this mobile revolution, as they are calling it, with the introduction of apps. The TV special will take a closer look at the process of designing apps by profiling a select group of developers, and it will also touch on the process developers have to go through to get their apps approved. Hopefully CNBC was able to do a better job cracking the mysterious app approval process egg than the rest of us, otherwise this could be more of the same. The entire show won't just be about Apple's iPhone and App Store, however, as CNBC will also be taking a look at the competition to see how they stack up. CNBC highlights in the program's description that Google is Apple's biggest threat, thanks to their "less restrictive" approval process, so the show probably won't be an Apple love-fest if you were at all worried about that. Below is a brief description of what the show is all about from CNBC's official site to help you get a better idea of what to expect, so you won't be able to blame us for wasting your Thursday evening:
Apps are everywhere. In less than two years, the app craze has taken over. These small applications – or apps – that fit on our mobile phone do everything from helping us accomplish mundane tasks to keeping us entertained while we wait for the bus. Apps are popular and profitable. Studies estimate, the Apple iPhone apps store alone generates about $200 million a month in sales. Innovative and often addictive apps are changing the way we work and live. Welcome to Planet of the Apps: A Handheld Revolution. In this hour we’ll look at how apps have changed our lives, meet some of the creators behind them, and figure out just how big a business they really are. CNBC’s Planet of the Apps: A Hand-held Revolution takes a look at how the industry is changing the way we live.