You are using an outdated browser. Please upgrade your browser to improve your experience.

Apps Get Boring

February 12, 2010

Flurry's latest app analytics report is out and, as usual, it's very revealing.

Apparently, the retention averages for mobile apps is particularly low, especially if seen over time. The phenomenon that we tend to keep only a fraction of our apps was already well known, but apparently, over time, we tend to forsake nearly 95% of them.

What does it mean? Well, it shows that our purchases are mostly impulsive and that we're probably often unable to pick apps we really need. Secondly, it could also mean that most developers fail to make "lasting" apps.

Anyway, this seems very realistic to me, what do you think?

Related articles