Apple has just begun airing "What is iPad", its second TV commercial for the iPad and it's quite an interesting one. Indeed, as some noted the ad is actually an homage to Apple's unsuccessful tablet past; the newton.
The ad itself is great. The emphasis seems to have shifted however from the "what" to the "where" as you'll now see the iPad featured in various different locations. No great soundtrack on this one unfortunately as Apple went for a Narrator this time, but you'll definitely appreciate the conceited copy.
Check it out:
Then give a look at Apple's original TV commercial for the Newton 20 years ago:
Isn't it amusing that Apple did a remake of its failed Newton ad to promote the iPad? Now I just wonder how far they'll push the joke.