Apple's New Data Center Could Finally Mean iTunes "In The Cloud"

Each time Apple holds a special event like it did last week, we wonder if this is the time. Will this finally be the event where the Cupertino, California-based company announces iTunes in a cloud. Unfortunately, we are still waiting. However, that moment might be getting closer. Apple’s new $1 billion data center in Maiden, North Carolina is expected to open by the end of 2010. Now, Data Center Knowledge is reporting that Apple might be doubling the size of the already massive 500,000 square foot facility. Announced in July 2009, the data center is expected to “provide the back-end for a larger move into cloud computing, with most speculation focusing on a shift of iTunes user libraries from user desktops to online storage,” according to the report. Apple has never officially announced the exact nature of the new data center. However, it has long been rumored to be where Apple will house its new cloud computing operations.

According to Barclays analyst Ben Reitzes, speaking to All Things Digital: “We believe it makes sense to have a cloud service linking Apple devices to personal photos, videos, games, music and other entertainment–eliminating the limitations and expenses of excess storage. We believe such a service would only enhance the loyalty toward Apple and the benefits of using devices in its vertically integrated model.” If Apple does move its iTunes operations “into the cloud” it would be a huge step for both the company and for consumers. Instead of storing iTunes libraries on local hard drives like we do now, files would be stored at Apple and streamed back to our devices. This would mean no more iPhone/iPod touch or iPad syncing to a Mac or PC. Our music, video and app files would simply “be there” and updated automatically. With the North Carolina facility almost online, perhaps the iTunes cloud “special event” is coming sooner rather than later.

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