October 26, 2010
Those familiar with app development know that the App Store traditionally locks down during the week of Christmas. This year, according to 148apps, the week of Thanksgiving will also experience a lock down. Those who develop and market apps would be best served if their apps were up and running before the lock down period. A result of the lock down is that any changes to existing apps won't be allowed, including updates. Prices are normally frozen too. However, Apple recently gave developers the ability to schedule automated price changes. Will these scheduled changes be allowed during lock down? We don't know right now. Rankings will also be frozen. Apps that have achieved a high ranking at the beginning of the lock down will automatically maintain their position for the duration of the lockdown. Any move to grab a few spots in that elusive top paid/free app list before the lock down will pay off more than ever. Maybe Apple will take advantage of this lock down time to roll out some new features and improvements? Perhaps subcategories? What do you think Apple could roll out? Are you disappointed that you won't see any new apps for such a long period of time?