Seven months after the iPad debuted, we are learning a lot more about those that purchase Apple’s device. Recently,
Business Insider SAI released the results of its iPad customer survey. The results are worth mentioning, albeit not surprising.
Nearly 38.5% of iPad owners use the device two to five hours per day, which is a big chunk of the day. Just 15.3% use the iPad less than one hour each day. Overall, owners have indicated that they use the device more now than when they originally made the purchase. This isn’t surprising as the number of apps available for the device continues to grow.
Most time on the iPad is spent for web browsing (37.7%) versus 23.6% who use it for social networking, including email. Just 10.2% of time is used for playing games.
The most used app is mobile Safari, which isn’t surprising. Overall, iPad users browse the web 36.2% of their time on the device. Just 22% use a desktop for the same task.
While the average iPad user has downloaded between 20 and 50 apps, just 10 of those require payment. The rest are free apps.
E-book reading is extremely popular on the iPad. In fact, nearly 75% of iPad owners have read books on the device. Of those, 50% use the
Kindle app while 42.4% use Apple’s own iBooks app. It is clear that Amazon was wise to release its Kindle app for the iPad soon after the device’s release.
Finally, 28.9% indicate that the device is their primary computer. This is a significant number in my opinion.
I'm not sure the survey shows anything too surprising, but it's a good read nonetheless.
What are your thoughts on this survey? Leave your comments below.
