Blue Nile iPad App Nets $250,000 Engagement Ring Purchase

The gifts you buy tell a lot about you. But, does the same hold true in knowing how the gift was purchased? According to Forbes, someone recently ordered a $250,000 engagement ring using the Blue Nile app for the iPhone/iPod touch. Forbes reported:

Blue Nile, of course, is the online website dear to the hearts of many hopeful girlfriends: on it one can design an engagement ring from a wide choice of stones, settings and prices. Its main shoppers, though, are men  - a group to whom Blue Nile has taken considerable pains to target. That list of top ten engagement rings on the homepage? It was put together with the befuddled male shopper in mind. So were the mobile tools the site launched in recent months, including a new iPad app. Blue Nile hit pay dirt with the latter a number of days ago when it sold a $250,000 ring through the app.

The online jewelry retailer does not currently have "a new iPad app" but the company did release an app for the iPhone some months ago. You can design a $250,000 ring using the app. Regardless, it is amazing to know someone purchased such an item using the Blue Nile app. What do you think? Would you want to know your significant other purchased an engagement ring using an iPhone app? Let us know by using the comments below. The Blue Nile app is available for download in the App Store.

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