Myspace Tries To Become A Player Again

Remember Myspace? The social networking site that was cool before Facebook and Twitter left it in the dust. Now, Myspace trying to reinvent itself. As part of this goal, the Beverly Hills, California-based company is launching a new mobile website and app for the iPhone/iPod touch. According to a press release:

“We have a two-pronged approach to our mobile strategy,” said Michael Jones, chief executive officer for Myspace. “We are creating the best experience for Myspace mobile web users by taking the most compelling entertainment elements of Myspace.com and making them portable, while simultaneously building a portfolio of independent mobile applications tailored specifically to entertainment categories. This approach allows us to offer a meaningful social entertainment experience on mobile that is both fast and engaging.”

The new Myspace mobile website is already online. It includes music, video and celebrity news. Plus, users can easily share photos, links, status updates and more across multiple networks.

The iPhone app will be released in the coming weeks. It will provide an experience centered on a user’s activity stream. In addition, it will publish celebrity and artist news.

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