December 17, 2010
News Corp. CEO Rupert Murdoch’s long awaited “The Daily” iPad app should be released in January. The rumor, according to All Things Digital (which is also owned by Murdoch), is that the app will be unveiled on January 17. All Things Digital said:
Given that News Corp. has hired dozens of blabby journalists for the Daily, and interviewed many more, lots of other details about the app/service have leaked out already: It will come out daily, it will sell for 99 cents a week, it will use lots of video and it will have cool multimedia bells and whistles, including some kind of 3-D effect that lots of people are very excited about. And Apple CEO Steve Jobs may or may not participate in a launch event.While the details remain sketchy, think of “The Daily” as a place to access articles from various sources in the United States and abroad. It will also include fresh content from a staff that will write articles exclusively for the app’s readers. “The Daily” is expected to include a new “push” subscription model from Apple, where iTunes will automatically bill customers on a weekly or monthly basis for subscriptions. The creation of this type of billing program would be good news for publishers and customers worldwide. Right now, newspaper and magazine providers are unable to provide iPad subscription services. Instead, customers are forced to pay "per issue." Typically, these prices are much higher than what a reader would pay for paper versions of the same title. Subscriptions should bring prices down, and lead to better iPad magazine sales overall. We'll keep you updated on "The Daily" as we hear more about its debut.