January 18, 2011
Netflix is betting its future on its streaming video service. For years, the company was known for its flat rate, online video rental business. Lately, however, the company has focused heavily on its growing streaming video business. For example, late last year, they began offering a streaming-only subscription plan for customers that no longer want DVDs to arrive in the mail. Now, Netflix is further differentiating its DVD and streaming video products. Beginning today, the company is removing its “Add to DVD Queue” option from devices such as the iPhone/iPod touch and iPad. This news comes from the Netflix blog, which states:
We’re doing this so we can concentrate on offering you the titles that are available to watch instantly. Further, providing the option to add a DVD to your Queue from a streaming device complicates the instant watching experience and ties up resources that are better used to improve the overall streaming functionality. This change does not impact the Netflix Web site, where most members manage their DVD Queues.What do you think? Is this a good move by Netflix? Leave your comments below.