March 2, 2011
Loopt is releasing a new service, called Reward Alerts, that will make finding local deals easier than ever. With these alerts, brands and local businesses can offer limited-time and perishable inventory deals to nearby customers. National deals will debut at the South by Southwest (SXSW) Interactive Show, being held in Austin, TX from March 11-14, and become available on the Loopt iPhone/iPod touch app. The Reward Alerts functionality will be included in an upcoming app update. The first local rewards should arrive sometime in mid-March. Users simply download the update, log in, and turn Rewards “on” in the app’s settings. Nearby deals will be delivered automatically to the user’s iDevice. According to Sam Altman, co-founder and CEO of Loopt:
“Reward Alerts represent one more step in a direction we see as really important for location-based services – making mobile more simple and real-time. With Loopt, we can alert people to what’s going on around them right now, which opens up tremendous opportunities forconsumers to learn about a great deal. It’s a win-win for businesses and consumers.”Loopt users in the Austin area March 11-14 will be notified of the reward locations on their iPhone the moment they happen. Each reward notification tells users where to go, and what to do to get the special prize. The free Loopt app is available in the App Store.