Tassimo Coffee Drinkers Lose Starbucks But Gain An iPhone App
March 8, 2011
Tassimo customers can now order their favorite coffee or tea using an app. The free Tassimo app for the iPhone/iPod touch requires membership to the service’s recurring shipment program.
Created by Kraft New Services, Inc., the app allows customers to order the company’s signature T DISCs, home brewing systems, and accessories.
It also includes promotions on the app’s home screen, which according to the company’s App Store page will change often. Currently, existing customers qualify for 20 percent off and free shipping on an order placed using the app of six packages of coffee or more.
Each option is introduced by a revolving carousel that also includes links to Tassimo videos and your customer account.
The Tassimo app is nothing flashy, but works as expected. Just keep in mind, it is a marketing tool for prospective customers and a way for existing customers to order products using their iPhone, and really nothing more.
Plus, it probably isn’t enough to put a smile on longtime customers who have recently seen Kraft and the venerable Starbucks part ways after a 12-year-old marriage.
The free Tassimo app is available in the App Store.
