April 20, 2011
A new survey by measurement firm comScore presents some interesting statistics on the iOS vs. Android spectacle. Generally speaking, Apple’s iOS is demolishing Google’s OS when you consider varying factors. In addition, we now know more about iPad 2 buyers. Conventional wisdom tells us Android is the most popular smart phone platform, when compared to the iPhone. However, that only tells us part of the story. When you add in Apple’s entire iOS platform, which includes iPhones, iPads, and iPod touches, iOS reaches 37.9 million people. This compares to 23.8 million currently using an Android phone or tablet. According to Mark Donovan, the senior vice president at mobile at comScore, speaking to The Wall Street Journal:
“The finding is incredible because it shows that Android being the most popular smartphone is not the whole story. Publishers, developers and advertisers are trying to understand how to reach audiences, and the study shows that users are using a range of devices.”Other findings identify iPad owners as 56.1 percent men, and 49.4 percent as making more than $100,000 a year. Of those buyers, 27 percent are between the ages of 25 and 34. Finally, it should be noted that iPad owners aren’t necessarily iPhone owners too. For those tablet owners, 27.3 percent have an iPhone, while 17.5 percent have a BlackBerry. Finally, 14.2 percent of iPad owners own an Android smart phone. What do you think of these numbers? Let us know by using the comments below.