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Apple Planning Something Big For 10th Retail Anniversary

Apple Planning Something Big For 10th Retail Anniversary

May 17, 2011
Nearly ten years after the opening of its first Retail Store, Apple is planning a party. This weekend the Cupertino, California-based company is launching “something big for its 10th retail anniversary,” according to BGR. It was May 19, 2001 when the first two Apple Stores opened, in Tyson’s Corner, Virginia and Glendale, California. Today, the company has 324 stores in 11 countries. According to BGR, this is what has been unfolding at Apple Stores worldwide:
  • There’s an overnight shift planned for around 10-15 individuals at each Apple Store to work from late Saturday all the way through mid-Sunday.
  • During the overnight shift, it’s going to be required that employees lock cell phones in the main office. They will also have to sign an NDA with Apple.
  • There are a wide variety of roles, we’re told, for the overnight shift. This includes all visuals staff, a manager, a business team member, a few Genius team members, one back-of-house employee, and a few generic Apple specialists.
  • Apple stores have apparently already received hardware to install, and are expecting more hardware to come on Friday or Saturday. All materials that Apple stores have received have been instructed to be under lock and key until after close on Saturday night.
  • Apple employees will be putting up black curtains at all stores so that people walking outside cannot see inside.
  • Employees have had to download gigabytes of data from Apple corporate labeled, “training” in a password-protected zipped folder that won’t accessible to managers or anyone else until Saturday afternoon.
  • Lastly, all Apple retail stores have mandatory meetings on Sunday, May 22nd. Most meeting are scheduled for the morning, but there are evening meetings as well.
What do you think Apple has planned? Let us know by using the comments below.

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