Apple's "One More Thing..."
June 5, 2011
Ahead of tomorrow’s start of WWDC in San Francisco, California, much is known about the event itself. However, Apple CEO Steve Jobs could throw us a curve ball and announce one of his “one more things.” When did these celebrated announcements begin? Let’s find out.
The First “One More Thing”
Jobs’ first “one more thing” pronouncement was at Macworld Expo 1999, when AirPort made its debut. This piece of hardware lead to the AirPort Extreme (2003) and Time Capsule (2008).
Computers
Both the PowerBook G4 and PowerMac G5 were unveiled as “one more things.” The first arrived during Jobs’ January 2001 Macworld Expo keynote; the second at WWDC in 2003.
The celebrated first MacBook Pro arrived in January 2006 at the Macworld Conference & Expo. In October 2008, the first MacBook arrived at an event entitled, “The Spotlight Turns To Notebooks.”
The first-generation Macbook Air, celebrated as the “World’s Thinnest Notebook” arrived at the Macworld Conference & Expo in January 2008, the penultimate such event Apple would attend. The second Macbook Air arrived during last October’s “Back to the Mac” event.
Apple TV
In September 2006, Apple unveiled the ability to buy movies via the iTunes Store. With it, the company announced the first Apple TV. At the time, the product was revealed as “iTV.” However, at the Macworld Conference & Expo the following January, Jobs announced iTV would be sold as Apple TV. A second-generation Apple TV debuted in September 2010.
The iPod
The first iPod shuffle was introduced as the smallest model in Apple’s iPod family at the 2005 Macworld Conference & Expo. Later that year, an iPod with video, the fifth generation iPod, was announced.
In September 2007, Apple held an event called “The Beat Goes On.” It was during this conference the still-popular iPod touch was unveiled. Two years later, the fifth generation iPod nano was publicized, which included a video camera and speaker.
Other “One More Thing” Items
Safari for Windows beta debuted in 2007, the same year the iTunes Music Store arrived on the iPhone and iPod touch. Its original name was the iTunes Wi-Fi Music Store.
In Apple’s last Macworld appearance in 2009, it was Phil Schiller who introduced DRM-free music in the iTunes Music Store.
Finally, at last year’s WWDC, Jobs revealed FaceTime video calling.
So what does Jobs have planned for his “one more thing” tomorrow? It’s anyone’s guess, but we have an idea.
What do you think? Leave your comments below.
[Source: Wikipedia]
