The iPhone + McDonald's Equals Free Food
June 6, 2011
What do you get when you mix the iPhone with McDonald’s marketing arm? A game of pong on a gigantic billboard, according to news first reported by Túaw.
Using a special URL, visitors to Stockholm, Sweden can now play pong using their iPhone. Those who survive for 30 seconds in the game, get a digital coupon for free food.
Check this out:
What makes this advertisement interesting is you don’t actually need an app to play the game. Rather, simply visit picknplay.se using Mobile Safari. Assuming you are close to the billboard (thank you Location Services), you can play the game.
What a terrific way to combine the handset loved by millions with that of the largest restaurant chain in the world! What do you think? Leave your comments below.
