New Sephora App Looks Simply Beautiful On iPad
July 21, 2011
Sephora, the company that helps make women and men more beautiful, has just launched their first iPad app. The free Sephora App for iPad is now available in the App Store.
The app includes beauty news and information from Sephora’s Facebook and Twitter feeds, as well as posts from its BeautyTalk community, Beauty And The Blog website, and the company’s revamped YouTube Channel.
You can also download the free Summer Beauty Report 2011, a free 50 MB file that loads in the background the first time you click on it.
Of course, an app from a company that sells beauty products also has that aspect covered too. One click takes you to the official Sephora website where you can buy your favorite makeup, fragrances and more.
Still, don't think of the Sephora App for iPad as just a selling tool, because it really isn't. Instead, its a great place to visit to find timely tips and information that change often.
According to Bridget Dolan, Vice President of Interactive Media for Sephora, speaking to AppAdvice exclusively:
"The Sephora App for iPad combines four distinct parts, bringing together all of our social media channels, e-commerce, video and an interactive catalogue. The social aspect allows iPad users to engage with all of the content Sephora is creating, such as our consumer-driven BeautyTalk questions and answers, Facebook, YouTube and Twitter and Sephora-driven Daily Obsessions. We've made a concerted effort to make sure e-commerce was woven in throughout the entire experience, especially the editorial-style summer catalogue, so it felt organic and unobtrusive. Video is another large part of the experience, and for the iPad 2, we've developed a Virtual Mirror utilizing the camera function so you can follow along and do your own makeup while watching one of the many of tutorial videos on our YouTube Channel. The social magazine and the Virtual Mirror are two functions that we haven't seen done before and we think they bring something especially exciting and new to the app." "We had already seen a great deal of traffic to the Sephora site from iPad users just based on our mobile app that we launched last year, but we also knew that the iPad, because of its functionality, offered a different, more relaxed experience than an iPhone app. Instead of catering to someone on the go, like the user of the iPhone app, we had the opportunity to cater to the specific iPad experience. We thought a lot about what content would both educate and entertain the iPad user to bring a richer digital experience."App features include:
The free Sephora App for iPad is available now.
- Exclusive Catalogs: Shop our multimedia catalogs packed with expert tips, videos, animation, and the latest hair, makeup, skincare, and fragrance trends.
- Social Media: Get up-to-the-minute news from our social channels like Facebook, Twitter, YouTube, and BeautyTalk-all in one place.
- Video: Access Sephora's video library to watch expert how-to's, discover the hottest trends, and get the latest on new product innovations.
- Shop: Browse, shop, and purchase products straight from your iPad 2 without ever leaving the app. Have an iPad 1? Simply double-click the Home button to toggle from Sephora App to Safari to seamlessly purchase from Sephora.com.
- Virtual Mirror: Exclusive to the iPad 2. Learn pro looks and apply them on yourself with our innovative feature that transforms your iPad 2 into a side-by-side mirror and video player.
- Instant Notifications: Don't forget to accept "push messages" upon installation of Sephora App for iPad to get the latest real-time notifications from Sephora about exclusive deals, local events and new features.
