Coca-Cola Launches An App To Bring Awareness To The Polar Bear Habitat

Coca-Cola has a new slogan this holiday season, “I'd like to teach the world to … have a snowball fight!” Join in the game with the new app, SnowBall Effect by Coca Cola. You can even win fabulous prizes including an iPad or a trip to the Arctic! The SnowBall Effect app will connect to your Facebook account where you can challenge your friends to a snowball fight. The more snowball fights you have, the bigger your snowball becomes. All this fun is also designed to help out a great cause. The idea behind the app is to bring awareness to polar bears and help protect their habitat. Coca-Cola has partnered with the World Wildlife Fund (WWF) and their polar bear habitat conservation efforts. The app provides an opportunity for users to make a donation to WWF’s cause at ArticHome.com. Coca-Cola will match all donations up to $1 million. You can make your snowball even bigger by visiting your local 7-Eleven and picking up a Slurpee or a Big Gulp and scanning the QR code located on the cup. Codes are also found on peel away stickers on specially marked Coca-Cola products. This holiday season, help protect the polar bears with the free app, SnowBall Effect by Coca Cola, and enjoy a fun game against all your Facebook friends!

Mentioned apps