Walmart Releasing Improved App For iPhone

Walmart is readying a new iPhone app ahead of the all-important holiday buying season. The new app is aimed at improving the overall shopping experience for users and will include a number of new features, according to Gigaom. Just one week after releasing its very first Walmart for iPad app, America’s largest retailer is poised to release a significant update to its app for the iPhone/iPod touch. The free app will soon include a new smart shopping tool that allows users to speak their shopping list into their phone to create a list, plus new barcode capabilities. In addition, the new iPhone app will show users more product information including reviews, ratings, prices and availability.

The shopping list, which can be shared by email, can be paired with a new budgeting tool that pulls up real-time prices for products, so consumers can calculate their bill ahead of time. And they can grab manufacturer coupons for the items on their list or find other coupons for products at Walmart. Users will need to print out the coupons from an email.

According to Paul Cousineau, Walmart VP of mobile products:

“Mobile gives us an opportunity to bust up the ideas of channels and create a seamless experience for consumers.”

Walmart has obviously recognized that consumers are increasingly making purchases using mobile devices and forgoing trips to the stores. It will be interesting to see how popular both its iPhone and iPad app become.

Walmart is trying to get ahead of that and address all the different ways people want to shop, whether it’s in store, online or out and about while on a mobile device. They’re also trying to use mobile to help provide people with more self-serve tools and deliver more more personalized experience.

The Walmart app is available now in the App Store with the update expected in the next few days. Uou can also download and install the Walmart for iPad app.

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