Photography Exhibit Augments Reality With iPhone App

Portuguese Artist Nuno Serrão recently unveiled a unique art exhibit which allows the visitor to experience each image, instead of merely viewing it. Entitled Project Paperclip, the exhibit is the first to use an iPhone app as part of the actual art experience. Before looking at the photographs, viewers are asked to download the Project Paperclip app, which is free in the App Store. Once inside the exhibit they launch the app, put on headphones and use the iPhone camera to scan the QR code attached to each Image. As the viewer looks at the photograph they will hear a custom soundscape composed specifically for the image. The soundscape is not static or predictable. It has a built in algorithm which uses variables, such as time of day, movement or the noise level in the room to change what you hear. This reactive soundscape feature allows the viewer to return to a photograph and experience something new each time.

"By including the auditory canal, it (the soundscape) tries to transport visitors to a state that gives them a more profound interpretation of the photographs." Nuno Serrão stated on the Project Paperclip website.