March 27, 2012
Jailbreak iOS developer Evan Coleman has gained some valuable insight on how Apple's Siri service works. In doing so, he's discovered what many now believe to be the digital assistant's next helpful step: ESPN integration. According to Apple Insider, Coleman says
that ESPN has released a developers API for accessing sports scores, but has limited access to "strategic partners." When asked if ESPN would allow access to his app, the company responded that "jailbroken apps isn't something we're willing to support," adding, "as you can imagine ESPN works closely with Apple on many fronts."In addition to the late Steve Jobs' substantial business ties to ESPN parent company Disney, current Apple CEO Tim Cook is reputed to be quite the sports fan. Naturally, the two industry giants enjoy a healthy relationship, and Disney already has more than a dozen iPad titles available in the App Store. Hopefully, Siri should soon be able to give us up-to-the-minute scores and stories for all our favorite teams. As for other third-party tie-ins, they're likely coming, but don't expect Apple to rush the field. Slow and steady wins the race.