March 28, 2012
In a bit of not-so-shocking news, a just-published survey shows that 51 percent of U.S. households own at least one Apple product. The data, collected at the behest of CNBC, also indicates that -- when it comes to Apple -- once you pop, you can't stop:
"It's a fantastic business model — the more of our products you own, the more likely you are to buy more,” says Jay Campbell, a vice president of Hart Research Associates, which conducts the CNBC survey along with Bill McInturff. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level."While I'm not so sure planned obsolescence is the deciding factor here, the rest of the survey indicates about what you'd expect. Summarizes Mac Rumors:
- Income level is a strong indicator of Apple product ownership: 28% of those making under $30k/year own one, while 77% of those making more than $75k/year do. - 63% of those aged 18-34 and 35-49 own Apple products, while only 50% of the 50-64 group do, and 26% among those 65 and older. - 61% of households with children own an Apple product, versus 48% in those without kids. - The average home in the South owns 1.2 Apple products, the smallest in any region. The average household in the country owns 1.6 devices.836 Americans were surveyed via landline and cellphone from March 19 to March 22. The survey has a margin of error of 3.4 percent.