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New iTunes Agreement Hints At Upcoming App Demo Strategy

New iTunes Agreement Hints At Upcoming App Demo Strategy

March 8, 2012
Apple's new iTunes Terms and Conditions agreement was altered with the software's newest update, and, while most of the language is basic legalese, TUAW's Kelly Guimont has isolated a promising bit of news from the otherwise tangled mass of mumbo jumbo:
Certain paid In App Subscriptions may offer a free trial period prior to charging your Account. If you decide you do not want to purchase the In App Subscription, turn off auto-renewal in your Account settings during the free trial period.
The speculation, of course, is that app developers now have the necessary avenue to offer risk-free trials of paid content, in most cases eliminating the need to offer free "lite" versions of their wares on the App Store. However, there is the possibility that this language is aimed at non-game titles like magazines, but, as Touch Arcade reports, there is actually a separate block of text dealing with print-based works:
Certain In App Subscriptions may be designated as “Newsstand” products, in which case they will appear only within the Newsstand application on your device after download.
Naturally, nothing is yet crystal clear, but the hope is that this new policy -- wherever it's aimed in the here and now -- will spread to universal implementation sooner rather than later. It's been a long time coming, but only if Apple does it correctly.

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