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Bryan M. Wolfe
| April 23, 2012
Apple Highlights Strength In Business
In 2007, Apple released the first iPhone. At the time, the new handset was clearly designed for the consumer market and not for business use. Same goes for the iPad, which first arrived in 2010. However, as Bob Dylan famously said, “the times they are a-changin,” according to iLounge. In recent weeks, Apple has launched mini websites highlighting the use of the company’s two iDevices in business. Entitled “iPhone in Business” and “iPad in Business," respectively, the sites are designed to show how the iDevices can help users in a professional environment. For example, for the iPhone, Apple emphasizes the handset’s ability to manage projects, organize your day, and help you travel light, among other things. Futhermore, the company focuses on companies currently using the iPhone, apps perfect for businesses, and information on how best to integrate, secure, and deploy the iPhone into a work environment. Apps featured include: SharePlus, Dropbox, and Air Sharing, among others. [caption id="attachment_294268" align="aligncenter" width="995" caption="The iPhone and Business"][/caption] For the iPad, meanwhile, Apple highlights their new tablet’s Retina display, 4G/LTE network, and of course, apps used in business. Among the iPad business apps profiled include: Sketchbook Pro, Fuze Meeting HD, and QuickOffice Pro HD. [caption id="attachment_294266" align="aligncenter" width="1004" caption="iPad and Business"][/caption] All of this comes as the Blackberry-maker, RIM, is suffering. Once the market leader in business, BlackBerry has continued losing market share since iOS and Android arrived. According to a recent iDownload Blog report, the iPad now controls 96 percent of the professional market, versus 53 percent for the iPhone. Be sure to check out our latest App Synergy column, entitled "How To App Synergize Your Business." Is your company finally using iDevices? Which ones?