May 16, 2012
For the first time since Apple released the first iPhone in 2007, the company’s flagship product is getting a size makeover. The sixth-generation iPhone will look significantly different than each previous model and measure “at least 4 inches diagonally,” according to The Wall Street Journal. According to the report, Apple is working with multiple screen makers to bring the next iPhone to market. These include LG Display Co., Sharp Corp., and Japan Display Inc., a new company created last month. Missing from this list, of course, is Samsung Electronics. Although a long-time Apple supplier, the South Korean company is also Apple’s biggest competitor in the smartphone market. Today’s news suggests Apple is reacting to Samsung’s successful move in releasing smartphones with larger screens than the iPhone’s traditional 3.5-inch configuration.
Apple effectively defined smartphones as a new category with its iPhone, but the market has rapidly evolved and expanded over the past few years and is now crowded with many brands selling smartphones in various sizes and price ranges.In the last quarter, Samsung shipped 44.5 million smartphones (30.6 percent of global market) vs. Apple’s 35.1 million (24.1 percent), according to market research firm Strategy Analytics.