June 13, 2012
The Huffington Post Media Group (HPMG) this week announced the launch of Huffington, a new, weekly magazine app. Offering a more in-depth Huffington Post experience, the magazine arrives in the App Store’s Newsstand tomorrow, June 14. Each week, Huffington will feature news of the week, Q&As, photo essays, and commentary from the HuffPost community, which includes 30,000 bloggers. However, unlike the popular blog site, Huffington will feature long-form journalism, and cover a broad range of topics. These include: politics, business, entertainment, technology, foreign affairs, the environment, sports, religion, and relationships. Says Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group:
With nearly 500 editors and reporters at HuffPost, producing 70 to 80 original stories every day, we have plenty of jewels on the site, and Huffington is our way of selecting the best of them and putting them in the perfect setting. By inviting readers to savor those stories away from the hustle and bustle and random searching that too often characterize our online lives, it's our hope that Huffington will not only preserve but enhance the reading experience in our hyper-connected world.The premiere issue of Huffington showcases Peter S. Goodman's analysis of Barack Obama's strained relationship with young voters and its impact on the 2012 presidential election. Michael Hogan, for his part, profiles the challenges facing independent filmmakers navigating the financial and creative hurdles of Hollywood. Finally, Tom Zeller looks at the impact of toxic dumping on a small Alabama town. Huffington will feature a one-month trial, with subsequent issues being available for $0.99 each, or $1.99 per month. An annual subscription is $19.99. First launched in May 2005, the Huffington Post is often compared to the Drudge Report, but offering a left-of-center analysis of the stories making news. It was acquired by AOL in 2011. As part of the deal Arianna Huffington became president and editor-in-chief of The Huffington Post Media Group, which includes the Huffington Post and existing AOL properties Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater, AOL Music, and more. With the U.S. firmly divided politically, it will be interesting to see if Huffington retains the liberal bent of its website. If it does, the magazine's success could be limited. However, if Huffington promotes voices from both sides of the political divide, it may find broad appeal. Will you be reading Huffington when it launches tomorrow?