Wired And The New Yorker No Longer Flipping For Popular News App

There will soon be less content to flip about on the iPhone/iPod touch and iPad. Wired and The New Yorker magazine are suspending efforts to sell ads through the free Flipboard app, according to AdAge. Beginning next month, content from both Condè Nast publications will no longer be available through Flipboard’s popular “lush, magazine-like layouts.” Instead, Wired and The New Yorker content will only be accessible through website links within the app. According to Howard Mittman, VP and publisher of Wired:

Wired is pulling back. Our intention is to adapt our model to allow Flipboard users to know what content at Wired is out there. It will have a headline and a sentence leading to a URL. If digital consumers want to interact with Wired, they can do so at Wired.com and not through an intermediary.

This move suggests magazines have begun to wonder whether it’s a good idea to encourage consumers to read their content elsewhere. This is especially true given that both magazines are available through Apple's Newsstand for a fee. As one executive concluded, "(Flipboard's) growth is incredible, but to what end?" While Wired and The New Yorker will end advertising through Flipboard, the same can’t be said for other Condè Nast titles. Vanity Fair, Bon Appetit, Glamour, and Details will continue their Flipboard advertising campaigns. Today's news comes just hours after The New York Times announced a new agreement with Flipboard. Under the deal, subscribers of The New York Times are entitled to full access to the news and information organization’s award-winning journalism right within Flipboard. Will you still read Wired and/or The New Yorker content via Flipboard? Source: AdAge

Mentioned apps

Related articles