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Apple Considered Making Twitter Part Of The Family

Apple Considered Making Twitter Part Of The Family

July 28, 2012
According to a recent report, Apple has been in talks with officials at Twitter about making a “strategic investment” that could possibly value Twitter at more than $10 billion. The report comes from The New York Times, claiming the two companies have been discussing the matter, but are not yet “in negotiations at the moment.” According to The New York Times:
Apple has considered an investment in the hundreds of millions of dollars, one that could value Twitter at more than $10 billion, up from an $8.4 billion valuation last year, these people said. They declined to be named because the discussions were private. There is no guarantee that the two companies, which are not in negotiations at the moment, will come to an agreement. But the earlier talks are a sign that they may form a stronger partnership amid intensifying competition from the likes of Google and Facebook.
Though The Wall Street Journal seems to disagree with this information, claiming this discussion took place “more than a year ago.”
Apple Inc. held discussions with Twitter Inc. more than a year ago about taking a strategic investment in the short-messaging service, according to a person familiar with the talks. People familiar with the matter said there are no current formal investment or acquisition discussions between the companies. News of the investment talks was first reported by the New York Times.
While this is all speculation at the moment, I can certainly see why Apple would have an interest in Twitter. Apple aims for simplicity in their products and software. In my opinion, 140 characters per Tweet has been a big part of what makes Twitter so simple and useable. Twitter could be just what Apple needs to tackle the social network world. Source: The New York Times Via: MacRumors

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Twitter, Inc.

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