July 10, 2012
When you think of which technology companies have been the most innovative since the beginning of the century, Apple, Google, and Facebook come to mind. However, Microsoft, the company that once dominated tech, wants you to know that they are ready to make some noise again. Specifically, they're confident they are now ready to take on Apple where it counts, according to CRN. In an exclusive interview, Microsoft CEO Steve Ballmer explains that, despite some setbacks, his company is back. Calling the eventual launch of the Surface tablet the marking of a new era at Microsoft, Ballmer said he will leave no “stone unturned” in their innovation battle against Apple. Speaking at Microsoft’s annual Worldwide Partner Conference in Toronto, the CEO said:
But we are not going to let any piece of this [go uncontested to Apple. Not the consumer cloud. Not hardware software innovation. We are not leaving any of that to Apple by itself. Not going to happen. Not on our watch.