Apple Prepping For ‘Biggest’ Second-Half Product Launch In History
August 9, 2012
Need further proof that Apple is about to release a bounty of new products? Cupertino’s key suppliers reported their best monthly sales jump on record in July, according to AppleInsider.
In newly released research notes, Topeka Capital Markets analyst Brian White said preliminary sales from the firm’s proprietary “Apple Monitor” increased 14 percent month-over-month. This represented twice the average increase of 8.5 percent recorded over the past seven years.
The “Apple Monitor” is used by Topeka to track sales trends across the Taiwan supply chain at leading Apple suppliers. As such, “it's used to augment White's own checks and research, rather than as a standalone tool, as new product launches and inventory adjustments can sometimes skew monthly results.”
White suggests that all this is leading to what he calls, “the biggest second-half product launch in Apple’s history.”
According to White, July’s numbers suggest Apple will release the sixth-generation iPhone earlier than they did with the iPhone 4S in October. Apple is expected to unveil the new iPhone, an iPad mini, and perhaps a revised new iPad, on Sept. 12.
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