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Ex-Firemint Team Launches Loveshack Entertainment And Teases First Game

There is a new gaming company that arrives with an impressive pedigree. Loveshack Entertainment is a new studio founded by three former senior developers at EA’s Firemint. The Melbourne, Australia-based company was founded by Joshua Boggs, Adrian Moore, and Ollie Browne. According to a press release, Boggs and Moore shared the lead development role on Firemint’s SPY mouse game. The trio also worked on such titles as Real Racing 2 and Real Racing 3, among others. Says Moore:
Josh and I really clicked when we worked together on SPY mouse. But we were also both finding that whilst we loved working at Firemint, we wanted to stretch our creative muscles outside of a larger company. With Ollie joining the team, we’re now ready to unleash our love on the world.
Loveshack Entertainment’s first title is Framed, a narrative-based puzzle game in which players must rewrite the story. It is set in a noir comic book world. Framed, which will launch on tablets later this year, is presented as an animated storyboard. Each new chapter depicts an important action or event. After watching the scene unfold, players can rearrange the order of the panels, changing the way the events play out and the outcome of the narrative. With each action “framed” by the last, context is everything. Here is the concept video:

We'll keep you updated on Loveshack Entertainment and Framed in the weeks and months ahead. In the meantime, be sure to check out the company's new website.

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