March 11, 2013
Six years after Google purchased YouTube, co-founder Chad Hurley is getting ready to launch a new product. Still unnamed, the new product should launch in about a month, and will “complement YouTube,” according to AdWeek. Speaking at SXSW, Hurley said:
I wish [South by Southwest] was a month later because I could unveil the new product,... [Which is] primarily video-based...and gives flexibility for people to work together and create content.Hurley explained that he wasn’t “setting up to kill” YouTube with his new product. Rather, he wanted to create something that was better suited for collaboration. He left YouTube in 2010.