March 5, 2013
British Airways’ in-flight magazine, First Life, is now available for iPad. The first edition is sponsored by Patek Philippe, the luxury watch brand. Published bi-monthly, First Life is given to first-class travelers on British Airways’ flights. The iPad version is available to anyone, and is absolutely free. Each issue of First Life is themed, covering topics that range from design, architecture, and art. The inaugural iPad version is called “The Collector’s Issue,” and features stories on some of the items the elite among us like to collect. These include fine art, books, wine, and, given the sponsor, watches. First Life is available for download in Apple’s Newsstand. It joins British Airways' other publications that were previously added to iOS including Business Life, and High Life.