April 9, 2013
The next time you’re at Starbucks, you won’t need to select one of the company’s Pick of the Week cards to get some great App Store deals. Instead, the coffee maker is now offering free iOS apps via the official Starbucks app, according to CNET. First launched in 2008, Starbucks' Pick of the Week program provides customers with digital content freebies. Since 2011, these have included paid content from Apple’s App Store, and iBookstore. Prior to this week, users had to pick up a printed card at a retail location. That is now changing. Beginning today, April 9, the app freebies will show up in the inbox of the Starbucks app, or by accessing the Starbucks Digital Network in-store. Since last fall, Starbucks has been offering free music downloads in a similar manner. Note that Starbucks will continue to offer paper cards for customers too. The first title being offered this way is Rovio's Angry Birds Star Wars. According to Starbucks Chief Digital Officer Adam Brotman:
This expansion, of adding apps and books, is the reflection of Starbucks and Apple working together to strengthen the relationship for customers. This is another step in the direction that we're going to integrate more things into our mobile application.At the time of this writing, the redemption code for Angry Birds Star Wars has yet to show up in the Starbucks apps. When it does, we’ll be sure to update this post. First launched in 2012, Angry Birds Star Wars for the iPhone/iPod touch is priced at $0.99. A HD title for iPad is also available for $2.99.