The New York Times Updates Its Mobile Website For First Time In Seven Years
May 30, 2013
The New York Times has relaunched its mobile Web site. Available at m.NYTimes.com, the site has been designed and formatted for optimal reading on smartphone Web browsers. This is the second of two updates coming to the site in as many months.
In late April, the mobile website incorporated a touch-friendly user-experience, and mobile-friendly display of graphics and multimedia.
The latest update includes:
This is the first mobile Web refresh for The New York Times’ mobile site it went online in 2006. It is also the first time that iPhone users will be prompted to view content on the mobile website. Before this, accessing NYTimes.com brought up the full desktop site. According to Denise Warren, executive vice president, Digital Products and Services Group, The New York Times:
- Design and layout updates for major news events
- Cross-platform article save so users can save and access articles on the Mobile Web and across the New York Times products and services they use
- Article-to-article and section-to-section swiping for streamlined navigation
- Ability to post comments on articles
- Enhanced advertising capabilities including full-screen interstitial units
When we launched our mobile Web site in 2006, we designed it for the dominant click-devices in the marketplace at the time. This relaunch optimizes our mobile site for the latest generation of devices, so New York Times readers can easily consume, share and navigate our breadth of content when using a mobile browser on their smart phone.The New York Times allows readers to view up to 10 articles per month for free. After this, a subscription is required. You can access the new mobile site at m.NYTimes.com on your iPhone. There are also separate native apps for the iPhone/iPod touch and iPad.
