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DirecTV Does An About-Face, Now Allows Subscribers To Use HBO GO On Apple TV

DirecTV Does An About-Face, Now Allows Subscribers To Use HBO GO On Apple TV

June 21, 2013
Apparently Apple TV users are much louder than those who use Roku streaming devices. Just days after HBO GO arrived on the Apple TV without support for DirecTV customers, the satellite company has done an about-face. Effective immediately, DirecTV subscribers who also pay for HBO can stream HBO GO content on the Apple TV. This makes Charter Communications the only current HBO pay TV affiliate with TV Everywhere rights not to allow authentication on the Apple TV. Besides DirecTV, the TV Everywhere partners that are on-board with Apple TV include: Comcast, Time Warner Cable, AT&T U-verse TV, BendBroadband, Blue Ridge Communications, Bright House Networks, Buckeye CableSystem, Cable One, CenturyLink, Dish Network, GCI Communications, Grande Communications, Mediacom Communications, Cablevision Systems, RCN, Verizon FiOS TV, Cox Communications (beta), Suddenlink Communications, WideOpenWest, among others. Earlier this week, Apple announced that HBO GO, WatchESPN, Sky News, Crunchyroll, and Qello were available on the Apple TV thanks to a new update. At the time, Eddy Cue, Apple’s senior vice president of Internet Software and Services, noted:
HBO GO and WatchESPN are some of the most popular iOS apps and are sure to be huge hits on Apple TV. We continue to offer Apple TV users great new programming options, combined with access to all of the incredible content they can purchase from the iTunes Store.
While DirecTV subscribers can now use HBO GO via the Apple TV, the same can't be said about Roku devices. The satellite provider is still blocking HBO GO authentication on those streaming devices.

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