Electronic Arts Receives Most Of Its Revenue From Apple's App Store For The First Time
July 24, 2013
For the first time, Electronic Arts (EA) is making the majority of its revenue through Apple’s App Store. This is even more than from the company’s Origin digital-download service, according to VentureBeat.
For the June quarter, EA made a total of $90 million on apps for smartphones and tablets. They didn’t announce how much of that came through iOS.
However, Peter Moore, EA chief operating officer notes:
Our quarter was notable was for its strong digital sales. To that end, Apple was EA’s biggest retail partner as measured by sales. That is a first.EA’s best-performing mobile games for the quarter included The Simpsons: Tapped Out, Real Racing 3, and The Sims Freeplay. Launched in August, The Simpsons: Tapped Out had its best quarter ending June 30. Real Racing 3, meanwhile, has reached 45 million downloads and averages around 2 million daily active users. The Sims Freeplay, according to Moore, was among the highest-grossing games on the iPad for the quarter. As someone who once paid upwards of $65 for an EA Sports console game, I find this news incredible. It really shows just how much the gaming industry has changed in the last few years. The Simpsons: Tapped Out, Real Racing 3, and The Sims Freeplay are each available now in the App Store. See also: Ready, Set, Go Prestigious With Real Racing 3's New Prestige Cars Update, Turn Springfield Into 'Summerfield' In The Simpsons: Tapped Out, and Get Social And Get Decorating In The New Version Of The Sims FreePlay.
