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Disney Wants You To Bring Your iPad To 'The Little Mermaid' In Theaters

Disney Wants You To Bring Your iPad To 'The Little Mermaid' In Theaters

September 11, 2013
Using a smartphone in a movie theater is a big no-no. But using a tablet is absolutely fine when the movie you’re watching comes from Disney and stars "The Little Mermaid." When the mouse house rereleases the 1989 classic in theaters this week, viewers will be encouraged to bring along their iPads. It’s all part of an interesting new movie watching experience called “Second Screen Live." Powered by the free Disney Second Screen Live: The Little Mermaid app, the technology allows viewers to become part of the story. As a result, you’ll be able to interact with Ariel, Sebastian, and Flounder. Other features include:
  • App syncs to special event screenings of The Little Mermaid Second Screen Live
  • Games include, Scuttle Scope, Mer-maze, Sea Scrambler and more!
  • Sing Along with on-screen lyrics
  • Real-time score keeping
Take a look:

This isn't the first time Disney has offered Second Screen Live technology. The Magic of Oz The Great and Powerful: Second Screen, and Disney Second Screen: Bambi Edition do the same thing. However, those were created for home use. The Little Mermaid edition is the first that works in theaters, which could prove very interesting. “The Little Mermaid” will be rereleased in select movie theaters nationwide this Friday, Sept. 13. Disney Second Screen Live: The Little Mermaid is available now in the App Store. [gallery columns="4"]

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