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Bryan M. Wolfe
| October 30, 2013
First Look: The Next Issue Digital Magazine Service Arrives On iPhone
One of the most popular iPad apps has made a successful jump to the iPhone/iPod touch. Next Issue, the digital newsstand app, has gone universal with its most recent update. First launched in 2012, Next Issue offers subscribers unlimited access to more than 120 of the best and most read magazines in the world, including Sports Illustrated, Vanity Fair, and Wired. When I was first asked to take a look at Next Issue on the iPhone, I was skeptical. I didn't believe there would be enough real estate to make the experience worth it. I was wrong. Next Issue for iPhone isn’t like other magazine apps that simply shrink their content to fit a smaller screen. Instead, the app includes features unique to Apple’s handset. These include enhanced content, such as videos, slideshows, and interactive infographics. Next Issue for iPhone also takes advantage of landscape viewing, by offering a single page reading mode. This allows users to read without the need to zoom. In landscape mode, users can also take advantage of an interactive carousel to quickly flip through a magazine. [caption id="attachment_480753" align="aligncenter" width="420"] Next Issue for iPhone - Landscape[/caption] Finally, with Next Issue for iPhone, magazine files have been optimized. This means smaller file sizes and quicker download times, which is great news for those using a 3G/4G connection. Best of all, this optimization doesn’t reduce the amount of content being offered -- just its file size. I’m very impressed with Next Issue for iPhone so far, and can’t wait to see what new features are added in the weeks and months ahead. Next Issue is currently available to U.S. residents, and Rogers Media customers in Canada. The service launches for all Canadians beginning Dec. 15. Users can choose between Next issue’s Unlimited Basic (monthly and bi-weekly titles) and Unlimited Premium plan (all titles including weeklies), with both plans offering access to back issues. New customers can try the service free for 30 days by visiting nextissue.com. The universal Next Issue app is available for download here. See also: Next Issue Celebrates 'The (R)Evolution Of Digital Magazines.'