October 22, 2013
It took a long time, but Tim Cook has finally hired someone to head Apple's retail and online sales arm. That person, Angela Ahrendts is the former CEO of Burberry. So why did Cook hire Ahrendts? We're pretty sure this video had something to do with it: http://www.youtube.com/watch?feature=player_embedded&v=DzBIYwZsut0 Ahrendts joins Apple next spring as the senior vice president for Retail and Online Stores. She replaces John Browett, whose short tenure at Apple ended in October 2012. Personally, I can't wait to see what changes Ahrendts has planned for Apple retail stores and apple.com. How about you?