February 3, 2014
One week ago, Apple celebrated the 30th anniversary of the Mac. Today, the company has released a short movie showing video taken on the day of the anniversary. Filmed using iPhones in 10 countries on five continents, the movie focuses on what people do with their Apple products. The film is now available on the company’s website. Re/Code noted that many thought Apple might be releasing a Super Bowl ad this year, after the chairman of Apple ad agency TBWA\Worldwide posted a cryptic message on Twitter. On Jan. 19, Lee Clow said “Gonna be a goodSuper Bowl. Mac's gonna be 30 :)”
Gonna be a goodSuper Bowl. Mac's gonna be 30 :) — Lee Clow (@_clow) January 20, 2014When Super Bowl XLVIII ended on Sunday night without an Apple advertisement being shown, Clow again took to Twitter. This time, he said “Ok so it wasn't a great Super Bowl. Tomorrow's another day.”
Ok so it wasn't a great Super Bowl. Tomorrow's another day. — Lee Clow (@_clow) February 3, 2014Clow’s firm didn’t have anything to do with “1.24.14,” although it is now clear they knew it was coming. Here’s the ad: http://youtu.be/zJahlKPCL9g For more on the 30th anniversary of the Mac, see: Happy Birthday, Mac: Apple Celebrates With 'Thirty Years Of Innovation' Video, Apple Sneaks In An Easter Egg On The 30th Anniversary Of The Mac, and Apple Rounds Off Mac's Birthday Bash With OneRepublic Concert.