February 17, 2014
Brazilians finally have an Apple store to call their own. Unfortunately, the products being offered are extremely expensive. As Bloomberg first noted, a contract-free 16GB iPhone 5s costs 2,799 reais ($1,174) in Brazil. This compares to $649 in the United States, and $872 in China. Apple’s first Brazilian retail store is located in the Barra da Tijuca district of Rio de Janeiro, in the high end VillageMall shopping center. This area will play a central role during the 2016 Summer Olympic Games. The opening means that Cupertino now operates its own stores in 15 countries. Brazil is one of the top 10 smartphone markets in the world, with almost 50 million users at the end of 2013. As Apple CEO Tim Cook once noted:
Over 50 percent of the people in countries like China and Brazil that are buying an iPad don’t own an Apple product. So this is a huge thing for us to go out and show people what Apple is, to introduce them to the company.In Brazil, the 16GB iPad 2 sells for 1,349 reais ($566), while the 16GB iPhone 5c is available for 1,999 reais ($837). The 16GB iPad Air will set Brazilians back 1,749 reais, or $732. See also: Apple Publishes Localized 'Mac 30' Mini-Sites For Select Asian Countries, AppAdvice International: Siri, Brazil And Scotland Yard's Tablet Investment, and Download Tetris Free Through The Apple Store App.