April 14, 2014
It wasn’t that long ago when Apple announced new products in the early part of the year. In recent years, however, Cupertino has elected to keep most of its secrets hidden until September or October. This type of a product release schedule is great news for holiday shoppers, as Apple’s first quarter financials typically show. Unfortunately, for so-called Apple fanboys and those of us who cover the company, this type of product scheduling can be extremely frustrating. Rumors have always been a big part of reporting on Apple. At one time, this meant highlighting iPad rumors in the spring, followed by those for the iPhone in the fall. Thanks to Apple’s revised release schedule, the rumors tend to spill into one another. The result may sometimes feel like overkill. Pocketfrog conveyed the feelings of many when recently noting “Look, the iPhone 6 isn't coming out until September. Can you hold off on the stupid rumors until August?” Unfortunately, we cannot Pocketfrog, and here's why: For one, we believe these rumors benefit our readers, even if some of the stories turn out to be false. Rumor stories offer readers a great outlet to vent their opinions, which adds a social element to our site. Second, rumor stories are incredibly popular. In fact, many readers complain when we don’t cover an Apple rumor making its way on other sites. This doesn’t mean that we publish every rumor we hear about through our sources or the blogosphere. In most cases, in fact, we actually refrain from posting yet another rumor story. In those cases, we either find the rumor beyond believable, or more likely, find the source dubious. So the next time we publish an Apple rumor, know this: We do so because we find it will benefit our readers. Otherwise, we wouldn’t have reported on it. With that being said, here are links to the latest rumors about the next iPhone, the so-called "iWatch," the "iPad Air 2," and third-generation iPad mini.