April 9, 2014
T-Mobile has unveiled an entry-level cellular plan that gives users unlimited text and talk and 500MB of high-speed data for $40 per month. The Simple Starter plan also includes day- or week-long data passes for those who wish to go over their limit. The new plan is notable for being less expensive than entry-level plans at AT&T and Verizon. Both offer unlimited talk and text for $60 per month. For this, AT&T gives you 2 GB of data, while Verizon’s is capped at 1 GB. Once you hit either limit, the carrier will charge you overage fees. The Simple Starter plan’s 500MB 4G LTE limit is good for data and tethering. Once you hit the limit, users are prompted to buy a pass or switch to one of the company’s standard Simple Choice plans. In other words, you won't pay an overage fee. According to John Legere, president and CEO of T-Mobile:
Un-carrier is a movement, not a marketing strategy. We are freeing consumers from the predatory practices of traditional US wireless companies and that includes these plans that start with a low price and a low data limit, but then hit you with insane fees if you send one too many emails.T-Mobile’s new Simple Starter option is available beginning April 12.