May 7, 2014
Lyft, the San Francisco, California-based ride sharing service is out with a new video ad that has a familiar ring to it. “Introducing Carstache 2.0” is a 90-second parody inspired by Apple. The ad features everything you'd expect in an Apple ad when a new product is being launched. This includes a white background, soothing background music, and an employee discussing the new product’s “intuitive” and “elegant” design. Take a look: http://youtu.be/nqBIagBPtxY Lyft matches drivers with passengers through the free Lyft app for iOS and Android. According to the company's website, its focus is on community, affordability, and convenience.