Adidas Announces New Activity Tracker The FIT SMART, No 'iWatch' Competition Here

Adidas just announced their own activity tracking band, the FIT SMART — or is it FITSMART? Because even the Adidas PR department can’t make up their minds in the press release.

Now, it seems everyone and their mother is jumping on the fitness tracking train. With the “iWatch” rumored to be released soon, as Apple recently hired ex-Nike FuelBand engineers, and all of the other devices already on the market, this is getting even more interesting. Although, this FIT SMART band doesn’t seem overly impressive, it may be just the thing some people want.

The FIT SMART is an addition to Adidas’ miCoach system and syncs with the current iOS apps. It’s designed for most activities: mainly running, training, and fitness.

From the press release:

Marrying clean and simple design lines with an intuitive user experience, FIT SMART is engineered in Germany to become an essential piece of any fitness enthusiast’s training gear. Weighing in at 58 grams, FIT SMART offers unparalleled comfort and fit with a soft touch silicon strap. A distinct LED light array provides at-a-glance visual guidance on the user’s current workout intensity presented in color zones: blue, green, yellow and red. Vibration and visual prompts provide feedback and coaching so the user can make the most out of every workout.

Intended for those seeking meaningful guidance and feedback, FIT SMART works with an all-new mobile app experience aimed at helping people set and reach weekly goals, as well as commit to longer term training plans. Weekly goals are a key feature update in the August release of the popular miCoach Train and Run app. and, uniquely combine the effectiveness of heart rate based training with the flexibility and motivational benefits of short-term attainable goals.

You can watch a video showing off the Adidas FIT SMART here.

The FIT SMART will be available August 17 for $199.

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