It seems everyone in technology is releasing, or planning to introduce, a smart watch. They shouldn’t be, says Jackdaw Research chief analyst Jan Dawson, according to Re/Code.
In a note to investors, the analyst says that most companies should steer clear of the smart watch market. The reason? It could prove difficult to make a device that has both enough features and a decent battery life to stir the public.
Because of this, Dawson says “It is unlikely that more than one or two small vendors will be able to make a sustainable business out of smartwatches in the face of competition from Samsung and potentially Apple.”
No doubt, Apple and Samsung are the two companies best positioned to dominate the smart watch market. History, however, tells us that momentum alone doesn’t always lead to success.
When the first iPhone arrived in 2007, the mobile phone market was dominated by BlackBerry and Nokia. Seven years later, we know how that has worked out. Apple and Samsung heavily dominate the maturing smartphone market, while BlackBerry is nearly bankrupt. Nokia’s phone division, meanwhile, is now a subsidiary of Microsoft.
Samsung already has a number of wearable devices on the market, including the Galaxy Gear, Gear 2, and Google Android Wear-powered Gear Live. Apple’s long-rumored “iWatch” is expected to be launched in the coming months.