August 4, 2014
America’s most popular sport is coming to Apple TV. NFL Now will be available on Apple’s “hobby” device before the end of the week, according to 9to5Mac. Announced earlier this year, NFL Now offers a personalized digital video library of on-demand news, features, highlights, and more. NFL Now was long expected to launch this month across multiple platforms ahead of the 2014 NFL season, including the iPhone/iPod touch and iPad, Roku, and Xbox. Until now, plans for Apple TV were unknown. NFL Now joins other sports channels on Apple TV including MLB.tv, NBA League Pass, NHL GameCenter, and MLS Live on Apple TV. Unlike those other channels, however, NFL Now won’t feature live streaming of games. Thanks, DirecTV. Instead, NFL Now features:
Verizon, Gillette, Microsoft, and Yahoo have joined NFL Media as launch partners of NFL Now. See also: Report: Don’t expect a new Apple TV until 2015, Apple TV adds new FOX NOW and CNBC channels, and FXNOW, featuring Simpsons World, will arrive on the Apple TV in the next year.
- Original Content Created for NFL Now: From the NFL Media studios in Los Angeles, NFL Now will create original content — news updates, shows, features, and more — designed specifically for digital platforms.
- Highlights of NFL Action:NFL Now will have extensive highlights of the best plays from NFL games, including a premium instant highlights service during the game window. Subscribers will be able to follow along with the action so they never miss a big play by their favorite team or fantasy players. After games end, relive the highlights from every game.
- Content Produced by NFL Clubs: Each of the NFL clubs is constantly producing content for their team-specific platforms from practice updates to locker room interviews and players features. The NFL Now stream provides a next-generation platform to deliver this team content to fans.
- NFL Films Content: With more than 100 million feet of film in its library and more than 110 Emmy Awards, NFL Films programming, including America’s Game, The Top 100, and the two-time Emmy-nominated series “A Football Life,” will be part of NFL Now.
- NFL.com & NFL Network Content: NFL Now will utilize select NFL.com and NFL Network video content to augment each fan’s NFL Now content stream.
- Live Events, Press Conferences, and Shows: From league and team press conferences, to the Pro Football Hall of Fame induction weekend and the yearly release of the NFL schedule, NFL Now will share important moments from across the NFL calendar.